Whitepapers

February 13th, 2009

OpenRain whitepapers are informational articles on technology and business. Use this form to request free PDF copies suitable for home/office printing!

 

 

How your website can make (or break) your business. 

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“The internet has undeniably revolutionized the way customers expect to interact with your business. In the United States, the Internet has penetrated over 73% of a 330+ million population, and adoption rates have exceed 1,000% in remote areas such as the Carribean. [1] According to the 2007 U.S. census, people of all age groups, regions, economic status and gender are regularly using the Internet [2], primarily for finding information via search engines or communicating by email. [3] One of your biggest strategic challenges is how you will compete in the information age given the inevitability of worldwide internet adoption….” [Request the full whitepaper.]

 

Generating sales with social media marketing.

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“Social networking is a revolution of online communication allowing anyone with an Internet connection to interact with others online, regardless of locale. Social networking site MySpace–which created its 100,000,000 account in 2006–is most popular with younger generations, while sites such as LinkedIn and Facebook are more popular with working professionals. The common factor amongst these (and many more) sites is the ability to create an online “persona” that is used to participate in online discussions, share media, create original content and have fun while promoting yourself…” [Request the full whitepaper.]

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